Lancerlot freelancers& agency tips vol 1: Client-hunting tactic #1
Simple Tactic on how to indentify potential clients (Especially for designers)
Welcome to our first Lancerlot community newsletter post where we would share tips for tech freelancers and agencies! Thanks for subscribing once again!
Today we would take a look at a tactic on how to identify potential clients for your business.
If you are not active on some marketplaces or they are not coming to you via referral or another inbound method, you have to go to them!
But how do you find companies and people to reach out to? You could browse different sites like Angel List or job boards, but chances are there would be a ton of noise and shooting in the dark. I would share another tactic that you could use.
Firstly you have to have at least a basic “marketing persona”(there would be a separate post about that) and a niche that you are/would like serving.
You could go to a review website like G2 or Capterra and look for software in your niche. Let’s say we are serving the “Automotive” niche. If you go to Capterra and scroll the automotive products and choose the ones that have more mediocre scores(see one below). If you glance through the reviews usually you would find patterns of what people are complaining about. Very often it would be poor user experience (design problem) or things not working.
Now you have potentially identified a pain point the company may have. You could craft your value prop as a freelancer or agency around solving it. As a next step, you could directly outreach to people in the company and start a convo. But how to do that, we would speak next time!
Happy to hear your thoughts. If you like what you are reading, please share it with friends :)
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